Solid Heir
Solid Heir is a distinguished name in the world of custom men's tailored suits, where timeless elegance meets the pinnacle of comfort. With a commitment to crafting garments that define sophistication, Solid Heir has redefined the art of dressing for the modern man.
In this captivating branding project, our client aspired to evoke a regal sense of opulence and meticulous craftsmanship for their discerning customers. Our approach began with a thoughtful selection of colors, drawing inspiration from two classic suit shades: refined grey and deep navy blue. These hues symbolize both maturity and comfort, while the commanding presence of blue exudes confidence and authority.
In our thoughtful selection of typefaces, we opted for a serif font, renowned for its associations with tradition, authority, and formality. Our second choice introduced a sans-serif typeface, chosen for its ability to project a clean, minimal, and thoroughly modern image.
The centerpiece of this elegant brand identity is the 'SH' logo, an epitome of sophistication. Placed gracefully above laurel leaves, the logo transcends mere design; it encapsulates the essence of royalty and luxury. With every detail carefully crafted, this branding project invites you to step into a world where impeccable tailoring meets unspoken power, ensuring an experience that is nothing short of majestic.
