WellLife
WellLife is a holistic product based health and wellness brand that aims to promote physical wellness, mental well-being, and a healthy lifestyle. The task is to create a comprehensive branding package for WellLife, including a logo, visual identity, and various branding collateral.
The color palette direction for WellLife strongly leans towards soft pastel colors, with “Neptune Green” serving as the primary and signature color. These colors, chosen deliberately and with purpose, are intended to convey a sense of positivity, balance, and natural wellbeing. By employing these soft and playful hues, WellLife creates a visually appealing brand identity that resonates with its audience and invites them to embark on a journey towards a healthier and more fulfilling life.
For WellLife, we carefully considered the aesthetic goals of the brand when selecting the font styles. We decided on a serif font to convey a mature and clean aesthetic. The serif font's elegant and classic characteristics perfectly align with our brand's values, as we strive to offer high-quality products and services to our sophisticated and discerning clientele.
The logo was created to be a simple yet deeply meaningful logo. The chosen symbol was a thick circular ring, which serves to visually represent the interconnected aspects of holistic health and wellbeing. The significance of the logo lies in the thickness of the ring itself, representing the barrier that individuals build to safeguard themselves from external energies. This barrier is constructed by prioritizing the care of the core self, encompassing physical, mental, and overall wellbeing. Through this simple design, the logo encapsulates the essence of WellLife and its commitment to nurturing a harmonious balance for individuals seeking holistic health.
